Written for Western buyers
Ads and landing pages are written in natural English for each market, not translated. What persuades a buyer in Manchester isn't what persuades one in Ohio.
PPC management for Tokyo businesses selling to the West
Google Ads in English for Tokyo businesses selling to the UK, the US and Europe. We work remotely across the time difference, and Dax is often in Tokyo.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about selling abroad from Tokyo
Running while you sleep
Your customers search while Tokyo sleeps. We manage the accounts in their hours, and your report is ready for your morning.
Joined up with shipping
Overseas orders come with shipping costs, duties and returns. Tracking counts what you keep after those, so bidding chases profitable orders.
We already run the Western side of a Tokyo company's online business: customer service, shipping and processes across the time difference. Read about Tokyo Operations
Where we target
Customers in the United Kingdom, the United States and Europe, each market with its own ads, pages and budget.
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from Tokyo
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Do you write separate ads for each country?
Yes. Spelling, prices, delivery promises and even the words people search for differ between the UK, the US and Europe, so each market gets its own ads and pages.
How do we work across the time difference?
Reports and questions wait for your morning, and calls are set in the overlap between Tokyo and London. Dax is often in Tokyo for meetings in person.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need