Customers get an answer at 11pm. You get your evening back.
An assistant that answers messages the moment they arrive, using your diary, your order system and your rules. It handles the routine, and anything unusual goes to a person.
SkerrinWebsite chat
What it did
- 1Looked up order 2087 in the store
- 2Fetched live tracking from the courier
- 3Address change is outside its rules, so it went to the team with a summary
Fictional conversations on our demo businesses. The assistant always says who it is.
Who this is for
A shop is asked where an order is. A trade is asked when someone can come. Both lose customers to a slow reply, and both answer the same handful of questions all day.
Online shops
Order questions, returns and product questions, answered from your store and courier data.
- "Where's my order?" answered with live tracking
- Returns started under your returns policy
- Sizing and product questions answered from your own product pages
- Complaints and refunds above your limit passed to a person
Trades and local services
Enquiries, bookings and payment chasing while you're on a job or asleep.
- WhatsApp messages answered and booked into your diary
- Missed calls texted back within a minute
- Photos and access details collected before the visit
- Overdue invoices and quiet quotes followed up politely
What we actually do
- Write the rules with you
- Your hours, prices, area, tone of voice, what it may book or promise, and what always comes to you. The rules are plain English you can read and change.
- Connect your systems
- Your WhatsApp Business number, inbox, website chat, diary, store and accounts. It answers from your real data rather than guessing.
- Say who it is
- It introduces itself as your assistant and never pretends to be you. A customer who asks for a person gets one.
- Hand over cleanly
- Anything unusual, upset or safety-related goes to you with a short summary, the customer's details and what was already said.
- Review it monthly
- We read conversations with you each month, fix what it got wrong and add what it should have known.
How an engagement runs
A call about your week
Where messages arrive, which questions repeat, and which tools you already use.
Rules and connections
We write the rules with you and connect the channels and systems it needs.
Drafts only
For the first week it drafts every reply and you approve each one, so you see how it works before it sends anything itself.
Live, then reviewed
It answers on its own within your rules, and we review the conversations together each month.
What you get
- An assistant on the channels you choose: WhatsApp, email, website chat or SMS
- Written rules for what it handles and what it hands over
- Connections to your diary, store, job system and accounts
- A hand-over route to you, with a backup person
- A saved record of every conversation
- A monthly review of conversations and rule changes
We use AI providers whose business terms say they don't train on your data, and every connection runs through your own accounts. Switch it off and your business carries on as before.
How the return works
Two things pay for it: the hours you stop spending on routine replies, and the customers who would have gone elsewhere while they waited.
Say a shop gets 25 "where's my order?" messages a day at three minutes each. That is over six hours a week. If the assistant answers four in five of them, almost five of those hours come back.
Say a trade misses three enquiries a week because they arrive mid-job or late at night, and one in five would have become a £240 job. Answering them straight away is worth about £620 a month.
Our AI page has an estimate you can set to your own numbers.
Worked examples with assumed figures, for illustration. We look at your real message volumes before suggesting what to automate.
Questions we get asked
Do customers know it's an AI?
Yes. It introduces itself as your assistant and never pretends to be you. If a customer asks for a person, the conversation passes to you.
What if it gets something wrong?
Prices, refunds and anything unusual wait for a person, so the costly mistakes can't happen on their own. Every message is saved, and each mistake becomes a rule change so it doesn't happen twice.
Which channels does it work on?
WhatsApp Business, email, website chat and SMS. We start with the one where most of your messages arrive.
Is it only for trades?
No. Online shops get the same benefit on order, returns and product questions. Our AI for small business page shows a full day for a trades business.
Can I switch it off?
Yes, at any time and per channel. Messages then reach you exactly as they did before.
Stop answering the same question twenty times a day.
Tell us where your messages arrive and which ones repeat. We'll reply with what an assistant could take on.
Join the waitlist