New estates, steady demand
New homes keep arriving, and with them kitchens, flooring, gardens and alarms. Ads aimed at the newest postcodes reach people while they're still choosing who to call.
PPC management for Milton Keynes and Bedfordshire businesses
Google Ads for trades, shops and B2B firms from Milton Keynes to Bedford. We work remotely with businesses across the UK, by video call and plain-English reports, and judge every campaign on booked jobs and sales, not clicks.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in Milton Keynes and Bedfordshire
Town edges matter
Milton Keynes, Bedford and the towns between sit close together. We set radius and postcode targets around where you'll actually travel, so you don't pay for clicks from just over the line.
Firms buying from firms
Warehousing and logistics run along the M1 corridor. B2B campaigns there get their own budget and are judged on qualified enquiries, with won deals fed back to Google.
Towns we cover
- Milton Keynes
- Bletchley
- Wolverton
- Newport Pagnell
- Bedford
- Flitwick
- Sandy
- Dunstable
- Aylesbury
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from Milton Keynes and Bedfordshire
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Can you target Milton Keynes without paying for Northampton and Luton?
Yes. We target by radius and postcode, exclude the areas you don't cover, and check the search terms report every week for clicks from outside your patch.
We sell to other businesses. Does Google Ads work for that?
It can, when it's judged on qualified enquiries and won deals rather than form fills. We import what became business from your CRM so bidding learns from real sales.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need