17 Years of E-commerce Excellence
We've been helping businesses sell online since before it was mainstream. Here's our story.
Our Story
We've been doing this for 17 years. Long enough to see platforms come and go, to watch mobile commerce take over, and to learn what actually moves the needle for e-commerce businesses.
We started helping small businesses sell online. Now we work with brands at every stage, from those doing $50K a year to companies turning over $10M+. The problems are similar at every scale, just with different stakes.
KernoERP came from frustration. We kept seeing the same thing: business owners with stock data spread across five different platforms, reordering on gut feel because pulling reports took too long. So we built something better.
Dax Chan
Founder, Playables
Dax has run Playables since 2007 and has been building and growing businesses online for 17 years. He works hands-on with every client rather than handing work to a junior team.
Expertise
- Conversion rate optimisation and testing
- SEO, paid search and local lead generation
- Shopify and Amazon growth
- Operations, inventory and process design
- Analytics, call and form tracking, lead qualification
- Customer lifetime value and retention
History
Started in 2008 helping small businesses sell online, on Magento and osCommerce, before Shopify existed as an option for most of them.
Moved into Amazon marketplace consulting in 2014 as brands began selling across channels.
Led a first major Shopify implementation in 2017 and has since migrated and rebuilt stores at every scale.
Ran e-commerce operations for a Japanese company selling into Western markets, bridging languages, time zones and logistics.
Has served clients across three continents since 2018, from stores doing $50K a year to companies turning over $10M+.
Built KernoERP in 2025 after years of watching clients reorder stock on gut feel because their data lived in five places.
What We Believe
Our values guide every decision we make and every client we serve.
Results Over Activity
We don't bill by the hour or measure success by how busy we look. If it doesn't improve your numbers, it doesn't count.
Systems Thinking
Quick fixes don't last. We build processes that keep working after we've moved on, so you're not dependent on us.
Straight Talk
We'll tell you what we actually think. If something won't work, we'll say so. If you're making a mistake, we'll flag it.
Keep Learning
E-commerce changes constantly. What worked last year might not work now. We stay current so you don't have to.
Our Journey
Key milestones in our 18+ year evolution.
Started building businesses online
Old school Magento, osCommerce and consultancy
Expanded into Amazon marketplace consulting
First major Shopify implementation
Serving clients across 3 continents
Launched KernoERP, AI inventory management for e-commerce brands
Want to talk
about your store?
No pressure, no hard sell. Just a conversation about where you are, where you want to be, and whether we can help.
Waiting List
Response Time
Free
Initial Consultation
100%
Confidential