Budgets that follow the season
Demand rises and falls with the holidays. We move budget into the weeks that book and pull it back when they don't, so the quiet months don't drain the busy ones.
PPC management for Devon and Cornwall businesses
Google Ads for holiday lets, hospitality, shops and trades across Devon and Cornwall. We work remotely with businesses across the UK, by video call and plain-English reports, and plan budgets around the season instead of spending the same every month.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in Devon and Cornwall
Reach visitors before they arrive
Many people searching for a stay, a meal or a day out here are still at home elsewhere in the country. We target people searching about the area, not just people standing in it.
Trades across a wide patch
Distances are long and roads are slow. Trade campaigns run by drive time and by the hours you can answer the phone, so leads arrive when someone can take the job.
Towns we cover
- Truro
- St Austell
- St Ives
- Barnstaple
- Bideford
- Newton Abbot
- Paignton
- Chudleigh
- Crediton
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from Devon and Cornwall
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Should we stop advertising out of season?
Usually not entirely. We cut spend to the searches that still book, keep your brand covered, and build lists of past visitors to reach again before the next season.
Can ads reach people planning a trip from elsewhere?
Yes. We target by what people search for and where they're interested in, not only where they are, so someone planning a week in Cornwall from Bristol can see you.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need