A huge, varied patch
Terraces, estates and big suburban houses sit side by side. We split campaigns by the jobs each area brings, instead of one ad for everywhere.
PPC management for South London businesses
Google Ads for high streets, trades and firms from Wandsworth to Bromley. We work remotely with businesses across the UK, by video call and plain-English reports, and set targets by how far you'll really travel.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in South London
Croydon is its own centre
Croydon has offices, shops and services of its own. Businesses there get campaigns aimed at Croydon searchers, not lumped in with all of London.
Travel time over distance
A few miles can mean an hour in traffic. Trade campaigns follow drive times, so leads come from places your team can actually reach.
Boroughs we cover
- Croydon
- Lambeth
- Lewisham
- Bromley
- Wandsworth
- Greenwich
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from South London
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Can you target Croydon without the rest of South London?
Yes. Targeting can be as tight as a few postcodes, and we exclude everything else so the budget stays where your customers are.
We're a high-street shop. Is Google Ads worth it?
It can be, for searches like opening hours and directions, and for products people want today. We track store visits and calls, not just website clicks.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need