Business buyers and neighbours
Canary Wharf firms buy from each other while the streets around them need plumbers, cafés and gyms. Each gets its own campaign, budget and measure of success.
PPC management for East London businesses
Google Ads for tech, creative, hospitality and trade businesses from Canary Wharf to Walthamstow. We work remotely with businesses across the UK, by video call and plain-English reports, and keep business and local campaigns apart.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in East London
Neighbourhoods that change fast
New flats and new businesses keep reshaping the area. We review which postcodes bring work every month instead of setting targets once and forgetting them.
Hospitality that fills tables
Bars, restaurants and venues live on evenings and weekends. Ads run when people decide where to go, and bookings are tracked, not just clicks.
Boroughs we cover
- Tower Hamlets
- Hackney
- Newham
- Stratford
- Canary Wharf
- Walthamstow
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from East London
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
We sell to businesses in Canary Wharf. Is Google Ads right?
Often, alongside LinkedIn. We judge it on qualified enquiries and won deals, imported from your CRM, so bidding learns from buyers rather than browsers.
How do you stop us paying for clicks from across London?
We target the postcodes you serve, exclude the rest, and read the search terms weekly to cut anything that brings the wrong people.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need