The priciest clicks in the country
Law, finance, private health and property all bid hard here. We pick the few searches that turn into clients and leave the expensive browsing searches to someone else.
PPC management for Central London businesses
Google Ads for professional firms, clinics and shops from the City to Kensington. We work remotely with businesses across the UK, by video call and plain-English reports, and make the priciest clicks in the country earn their keep.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in Central London
Office hours, office searches
Many searches here come from people at work on weekdays. Schedules and bids follow when your buyers are at their desks, not when the city is asleep.
Keep your name yours
Rivals bid on well-known central names. A brand campaign keeps the people who search for you from landing on a competitor's ad first.
Boroughs we cover
- City of London
- Westminster
- Camden
- Islington
- Southwark
- Kensington and Chelsea
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from Central London
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Can a central London firm compete with big-budget rivals?
Yes, by not fighting on every search. A narrow set of high-intent searches, strong landing pages and call tracking beat a big budget spread thin.
Should we run ads at weekends?
It depends on your buyers. For most firms here we cut weekend spend sharply, then test it back in once we can see which hours bring clients.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need