Long sales, judged properly
Engineering and manufacturing deals take weeks or months to close. We track enquiries through to won work and feed that back to Google, so bidding favours buyers, not browsers.
PPC management for Darlington and County Durham businesses
Google Ads for engineering firms, manufacturers and trades from Darlington to Peterlee. We work remotely with businesses across the UK, by video call and plain-English reports, and judge campaigns on the work they win.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in Darlington and County Durham
Specialist searches, small volumes
The searches that matter for specialist suppliers are few and specific. Tight keyword lists and exact matching stop the budget leaking into lookalike searches that never buy.
Trades across town and country
Darlington, Durham and the former pit towns spread out over a wide area. Trade campaigns are split by the places you'll travel to, with calls tracked to see which areas pay.
Towns we cover
- Darlington
- Durham
- Bishop Auckland
- Peterlee
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from Darlington and County Durham
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Our buyers are engineers. Will they click an ad?
They search like anyone else when they need a supplier. Ads written in their language, sending them to a page with the spec they need, do well; generic ads don't.
How do we know which enquiries turned into orders?
We connect your CRM or a simple sheet so won orders flow back into Google Ads. Then the report shows cost per order, not just cost per enquiry.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need