Plan around race week
Festival week changes everything for hotels, restaurants and taxis, and bids rise with it. We plan budgets and ads weeks ahead, then step back once the crowds leave.
PPC management for Cheltenham and Gloucestershire businesses
Google Ads for professional firms, independent shops and venues across Cheltenham and Gloucestershire. We work remotely with businesses across the UK, by video call and plain-English reports, and plan around the town's big weeks.
- Cost per lead
- £25.00
- Cost per won job
- £62.50
Ad cost against the margin on one job
£57.50 left per job. Worth running.
An estimate from the four inputs only. Repeat work and lifetime value would make a higher cost per job worth paying.
What's different about advertising in Cheltenham and Gloucestershire
Services sold on trust
Accountants, solicitors, clinics and advisers win clients on reputation. Ads lead with credentials and reviews, and we track calls, because these clients pick up the phone.
Protect your own name
When people search for your business by name, competitors can bid on it. A small brand campaign keeps those clicks yours, for a fraction of what generic searches cost.
Towns we cover
- Cheltenham
- Gloucester
- Tewkesbury
- Stroud
How we run your Google Ads
- Tracking before spend
- Conversion tracking for forms, calls (with dynamic numbers per channel), chat and purchases, verified end to end. Offline conversion import for quoted and won jobs where your CRM allows it.
- Lead qualification, not lead counting
- Calls under a minimum duration, supplier and spam calls, and form submissions that are clearly junk are excluded before they reach your report or Google's bidding. Campaigns then optimise towards enquiries that could become work, and you pay attention to the right number.
- Bid to a business number
- Target cost per lead or target ROAS set from your margins and close rates, and adjusted as data comes in. We use automated bidding where it helps and override it where it does not.
- Honest reporting
- Monthly report in plain English: spend, leads or sales, cost per result, and what we changed. You own the ad account and every asset in it, always.
Working with us from Cheltenham and Gloucestershire
- Video calls, not visits
- We meet on video at the start and whenever you want to talk. A short call does the job of a half-day meeting.
- Plain-English reports
- Each month: spend, enquiries or sales, cost per result, and what we changed. You can look inside the ad account whenever you like.
- A flat monthly fee
- We charge a flat management fee, never a percentage of spend, so we have no reason to spend more of your money than the results justify.
- Your account, always
- The ad account, tracking and data are yours. If we part ways, you keep everything.
Questions we get asked
Is it worth advertising during the Festival?
For hospitality and transport, usually yes, with a plan made well before. For most other firms the clicks get pricier that week, so we often hold back and spend in the weeks either side.
Should we bid on our own business name?
Often yes. If competitors appear when people search for you, a brand campaign costs little and keeps those customers from being picked off.
What budget do I need to start?
Enough to get statistically useful data within a month. The figure depends on what clicks cost in your market and area, which we can look up before you commit, and we will tell you honestly if the market is too expensive for the budget you have in mind.
How do you charge?
A flat monthly management fee agreed up front, based on the account's complexity. Ad spend is paid by you directly to Google. We do not take a percentage of spend.
Get a cost-per-lead estimate.
Tell us your service and area and we will send back what the clicks cost, what a lead is likely to cost, and whether we think it is worth it.
Tell us what you need