From invisible online to found all over London.
Great engineers, happy customers, and almost nobody finding them on Google. No proper Business Profile, adverts nobody could measure and a website that hid them. So we rolled up our sleeves and built them a marketing engine from the ground up.
Times Google showed them in search, per day
17
Old site
16 Sep – 6 Oct
148
Now
22 – 28 Oct
- More Google appearances every day
- 8×
- Different local searches they now show up for
- 31 → 227
- Each built to win a service or an area
- 22 pages
Stage 1Where they started
They were brilliant at the work and invisible online. No marketing know-how, no outreach, and no time to learn it between jobs. Here's what we found on day one.
The starting point, measured
- Not one click from anyone who didn't already know the business name
- Over half the visitors came from paid ads, and nobody could say which ads paid
- Zero enquiries tracked. Calls, messages and forms all went uncounted
- Five area pages that were the same page with the town name swapped
- 12 to 16 seconds to load on a phone, long enough for a customer to ring a rival
- A Business Profile that was half filled in, and no listings anywhere else
Stage 2On the map
When someone's got a problem at home, they search, glance at the map and ring whoever looks most trustworthy. So that's where we started: making sure they're on that map, and look like the obvious choice.
- A Business Profile rebuilt from the ground up, so they appear when people nearby search for what they do
- Real photos of real jobs, and every review answered, so they look like the obvious choice
- A steady stream of fresh posts and new reviews, which is what keeps a profile climbing
- The same details on every map and directory that matters, Google and Bing included, so search engines trust them
Stage 3A site that sells
A pretty website doesn't pay the bills. Booked jobs do. We rebuilt theirs as a funnel: every page walks a visitor one step closer to picking up the phone. The full build story is in our website case study.
- A page for every service and every area they cover, so each search lands on a page that answers it
- Built around how their customers like to get in touch, with the quickest route always one tap away
- Every enquiry lands in their job system with the visit already booked. Nobody has to retype a thing
- Tested on real visitors, so changes are decided by customers, not guesses
Stage 4Every enquiry counted
Before, they were spending on ads blind. Now every enquiry is counted and traced back to its source, so the budget goes where the jobs are.
- Every call, message and form counted, so the ads learn what a real enquiry looks like
- Ad campaigns rebuilt so the budget goes to the work that pays best
- Every enquiry traced back to where it came from, right inside their job system
- Privacy handled properly, so the tracking is something they never have to worry about
Stage 5Every search engine
Ranking for your own name is easy. Ranking for what customers actually type, in the areas you actually cover, is the hard bit, and it's where the money is. So we built for local search on every engine, not just Google.
- Google Maps
- Bing
- Yahoo
- DuckDuckGo
- Ecosia
- Yandex
- Naver
- Seznam
- Area pages written about real places, not one template with the town name swapped
- A free tool people actually want to use, already on Google's first page
- Pages set up so Google, and the new AI search tools, understand exactly what they do and where
- Bing and the other search engines hear about every update the moment it goes live, not weeks later
Stage 6Work that never stops
Visibility isn't a one-off job. Rankings slip the moment you stop, and rivals don't sit still. So we never stop: behind the scenes there's a steady rhythm of work keeping them ahead, while they get on with the jobs.
Every week
- Rankings checked across dozens of local searches
- Fresh Business Profile posts and new reviews
- Updates sent out to Google, Bing and the rest
Every month
- Rivals watched: what they rank for and where they're weak
- Ad spend reviewed against the enquiries it brings
- Site health checked and anything broken fixed
As we learn
- New pages built from what customers really search for
- Pages and offers tuned from what visitors actually do
- New areas and services added as they grow
Stage 7Results
Three weeks after launch, Google is showing them more than eight times as often, for seven times as many local searches, and higher up the page every week. More eyes, better placed, on a site built to turn them into booked jobs. That's how sales grow.
- Google appearances a day, old site vs last week
- 17 → 148
- Local searches they show up for
- 31 → 227
- Average Google position, and still climbing
- 35 → 20
Google Search Console: 21 days on the old site against the weeks since launch.
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