# Playables > E-commerce and lead-generation specialists with 17 years of experience. CRO, SEO, PPC, Shopify and Amazon consulting, and KernoERP inventory software. Playables Limited is a London, UK consultancy founded in 2007. We grow e-commerce and lead-generation businesses through conversion rate optimisation, Shopify and Amazon consulting, operations management, and measurement (GA4, Search Console, call and form tracking). Contact: hello@playables.com. We reply the same working day. Messages sent after 5pm UK time get a reply first thing the next morning. ## Core pages - [Home](https://www.playables.com/): Who we are and the results we deliver - [Services](https://www.playables.com/services): CRO, e-commerce management, process efficiency, Shopify and Amazon consulting - [Case studies](https://www.playables.com/case-studies): Anonymised client results with revenue and conversion figures - [Products](https://www.playables.com/products): KernoERP (AI inventory management, https://www.kernoerp.com) and our Shopify apps - [About](https://www.playables.com/about): Our story and how we work - [Contact](https://www.playables.com/contact): Get in touch ## Services - [Conversion Rate Optimisation](https://www.playables.com/services/conversion-rate-optimisation): We analyse your site, run tests, and fix what's broken. More visitors becoming customers means more revenue from the same traffic. - [SEO](https://www.playables.com/services/seo): Technical fixes, content that answers real questions, and local visibility for businesses that serve an area. Rankings that turn into enquiries, not vanity reports. - [PPC Management](https://www.playables.com/services/ppc-management): Google Ads, Shopping and Local Services Ads run to a cost-per-lead or cost-per-sale target. Every pound tracked from click to won job or order. - [E-commerce Management](https://www.playables.com/services#ecommerce): We take on the day-to-day running of your store: inventory, orders, customer service. You focus on the bigger picture. - [Process Efficiency](https://www.playables.com/services#process): We find the bottlenecks in your operations and fix them. Less manual work, fewer errors, more time for what matters. - [Product Creation](https://www.playables.com/services#product): From idea to launch. We help you research, source, and bring new products to market that actually sell. - [Shopify Consulting](https://www.playables.com/services#shopify): Whether you're setting up your first store or outgrowing your current setup, we help you get the most from the platform. - [Amazon Consulting](https://www.playables.com/services#amazon): Amazon is its own beast. We help you optimise listings, manage PPC, and navigate the platform without the usual headaches. ## Service guides (detailed pages with FAQs) - [Conversion Rate Optimisation (CRO) Services](https://www.playables.com/services/conversion-rate-optimisation): CRO for e-commerce stores and lead-generation websites. We find where visitors drop off, test fixes, and turn the traffic you already pay for into orders and enquiries. - [SEO Services for E-commerce and Local Businesses](https://www.playables.com/services/seo): Technical SEO, content and local search for e-commerce stores and service businesses in the UK. We fix what stops you ranking, build pages that answer real questions, and report in enquiries and sales. - [PPC Management: Google Ads, Shopping and Local Services Ads](https://www.playables.com/services/ppc-management): Google Ads, Shopping, Performance Max and Local Services Ads managed to a cost-per-lead or cost-per-sale target. Full conversion and call tracking so every pound is accounted for. ## Products - [KernoERP](https://www.playables.com/products#kernoerp): AI inventory management for e-commerce brands. Stock, orders and suppliers in one place. KernoERP pulls data from every sales channel, forecasts what you need to reorder and when, and stops stockouts and overstock eating your margin. - [Shopify Apps](https://www.playables.com/products#shopify-apps): Tools built from real problems. These apps came from actual issues we hit while running stores for clients. They solve specific problems, and they work. ## Case studies - [Scaling a DTC Brand](https://www.playables.com/case-studies#growth-story-1): $287K to $10.3M over 6 years. A direct-to-consumer brand that had stalled. We rebuilt their operations, fixed the conversion issues, and expanded into new channels. - [E-commerce Turnaround](https://www.playables.com/case-studies#growth-story-2): $247K to $2.1M over 4 years. A Shopify store that had plateaued. New site, proper email marketing, and product development guided by actual customer data. - [Tokyo Operations](https://www.playables.com/case-studies#growth-story-3): $1.28M Managed Annually. Running e-commerce operations for a Tokyo-based company selling into Western markets. Bridging the gap between cultures and time zones. ## Insights (articles) - [Cost Per Lead for Trades: How to Track Every Call and Form](https://www.playables.com/insights/cost-per-lead-tracking-for-trades): If you run a trades or local service business, you probably know what you spend on marketing but not what each job actually cost to win. Here's how to fix that in a week. (Lead Generation, 2026-09-18) - [Local Services Ads and Google Business Profile: The Two Levers for Trades](https://www.playables.com/insights/local-services-ads-google-business-profile-trades): For installers, repair firms and other local trades, two Google products do most of the heavy lifting. Here is how they work together and where most businesses get them wrong. (Lead Generation, 2026-09-10) - [Preparing Your E-commerce Store for Q4: A Practical Guide](https://www.playables.com/insights/q4-ecommerce-strategy): The golden quarter can make or break your year. Here's how to prepare your inventory, marketing, and operations for the peak season rush. (Strategy, 2024-09-15) - [CRO Fundamentals: Where to Start When Everything Needs Fixing](https://www.playables.com/insights/conversion-rate-fundamentals): When your site isn't converting, it's tempting to change everything at once. Here's a methodical approach to prioritising your optimisation efforts. (CRO, 2024-08-28) - [Shopify vs Amazon: It's Not Either/Or](https://www.playables.com/insights/shopify-amazon-channel-strategy): The best brands use both channels strategically. We break down when to lean into each platform and how to avoid cannibalisation. (Marketplaces, 2024-08-10) - [The Five Email Flows Every E-commerce Store Needs](https://www.playables.com/insights/email-marketing-klaviyo-flows): Forget vanity metrics. These are the automated sequences that actually drive revenue, with benchmarks from real implementations. (Email Marketing, 2024-07-22) - [Inventory Management When You're Growing Fast](https://www.playables.com/insights/inventory-management-scaling): Stockouts kill momentum. Overstock kills cash flow. Here's how to find the balance as you scale from six to seven figures. (Operations, 2024-07-05) - [Product Page Optimisation: Beyond the Basics](https://www.playables.com/insights/product-page-optimisation): You've got decent photos and written descriptions. Now what? Advanced techniques for product pages that convert browsers to buyers. (CRO, 2024-06-18) ## Optional - [Privacy policy](https://www.playables.com/privacy) - [Terms of service](https://www.playables.com/terms) - [Sitemap](https://www.playables.com/sitemap.xml)